We're thrilled to announce that the latest edition of our study is now available for download! What's more, it's sponsored by Employers of Poland.

The latest report prepared by ARC Rynek i Opinia i Opinia on behalf of the Polish Marketing Association SMB confirms that promotional leaflets and leaflets play an important role in the purchasing decisions of Poles.

What do the results say?

• 86% of Poles check their email at least once a week.
• 44% of respondents believe that stores should publish paper promotional leaflets.
• 42% of leaflet users regularly make purchases based on them.
• 70% of Poles treat leaflets as a source of information about products at attractive prices.

Printed advertising materials are not only an effective way to reach customers, but also help manage your household budget!

Another annual report from the quantitative research conducted by ARC Rynek i Opinia for the Polish SMB Marketing Association.

The study was carried out at the turn of September and October 2023.

Direct Mail is all marketing, advertising and promotional materials (e.g. leaflets, catalogues, newsletters, parcels and postcards, product samples) physically delivered to the recipient, both in the form of addressed and unaddressed distribution.

Another annual report from a quantitative study conducted by ARC Rynek i Opinia for the Polish SMB Marketing Association.

The study was carried out at the turn of September and October 2022.

The aim of the study was to find out Poles' opinions on paper Direct Mail promotional materials compared to opinions on other forms of marketing communication.

Direct Mail is all marketing, advertising and promotional materials (e.g. leaflets, catalogues, newsletters, parcels and postcards, product samples) physically delivered to the recipient, both in the form of addressed and unaddressed distribution.

Another annual report from a quantitative study conducted by ARC Rynek i Opinia for the Polish SMB Marketing Association.

The study was conducted at the turn of September and October 2021.

The aim of the study was to find out Poles' opinions on paper Direct Mail promotional materials compared to opinions on other forms of marketing communication.

Direct Mail is all marketing, advertising and promotional materials (e.g. leaflets, catalogues, newsletters, parcels and postcards, product samples) physically delivered to the recipient, both in the form of addressed and unaddressed distribution.

Another annual report from a quantitative study conducted by ARC Rynek i Opinia for the Polish SMB Marketing Association.

The study was conducted at the turn of September and October 2020.

The aim of the study was to find out Poles' opinions on paper Direct Mail promotional materials compared to opinions on other forms of marketing communication.

Direct Mail is all marketing, advertising and promotional materials (e.g. leaflets, catalogues, newsletters, parcels and postcards, product samples) physically delivered to the recipient, both in the form of addressed and unaddressed distribution.

In the digital age, Direct Mail (DM) is not only no longer obsolete, but is proving to be a highly effective marketing communication channel. Today's direct mail bears little resemblance to those of a decade or so ago. Advances in digital printing technology have made it possible for us to touch, feel, smell, and listen to it, and even—if samples are included—taste it.

The report explains, among other things, why it's worth considering combining physical and digital marketing communication channels (phygital), as well as the overwhelmingly positive attitude of Polish consumers towards direct mail. Poles enjoy receiving printed mail and consider it less invasive than other forms of marketing. A crucial advantage of direct mail is that it can be highly personalized and targeted to recipients with very specific characteristics. The e-commerce industry's use of analog channels leads to the synergy effect valued by marketers. Research indicates that a person needs to see between 7 and 20 digital messages before taking action on them. Meanwhile, print mail (DM) campaigns are most successful after just three consecutive mailings to the same recipient list.

Research analyses from the Polish market (ARC Rynek i Opinia for the Polish Marketing Association SMB) and foreign markets (including CMC Dialogpost Studie in cooperation with Deutsche Post) as well as trends in marketing communications important from the point of view of advertisers and consumers are supplemented in our report with inspiring examples of good practices and case studies, including the "Polish Amica Chronicle".

The report includes contributions from distinguished experts. The following experts shared their insightful analyses and observations:

• Renata Goss-Nowak, Head of the Letter and Advertising Services Department, Poczta Polska SA
• Urszula Zarańska-Skarżyńska, General Director, Polish Marketing Association SMB
• Eliza Bajer, Direct Mail Market Manager, Polish SMB Marketing Association
• Przemysław Mielczarek, research team manager, ARC Rynek i Opinia
• Sławomir Furgalski, Sales Director, PostMaster
• Bartosz Mateja, CEO, Prografix
• Anna Kokiza, country manager, National Treasury (Samlerhuset Group)
• Isabella Krüger-Pawlowski, Managing Director, Metro Advertising
• Bartek Brzozowski, Vice President of the Management Board, EDC Expert Direct Communication Sp. z o. o.
• Michał Michalik, CEO and Creative Director, Pomarańcza
• Marek Kosakowski, business development director, H2H.tech

The latest article from the monthly "My Company Polska", issue 6/2022.

We invite you to read.

The "Direct Mail" supplement to the January issue of "Press" magazine extensively cites research findings on this form of advertising, not only from Poland but also from the British, German, Swiss, French, and Australian markets. Furthermore, experts from the Polish SMB Marketing Association share their experiences and opinions. They discuss, among other things, why, despite high consumer acceptance, direct mail is not as popular among marketers.

The supplement presents examples of how this form of communication is being used by entities from the banking, beauty, publishing and e-commerce industries – inspiring case studies showing how to leverage the advantages of direct marketing and print.

“Direct Mail” – a special supplement from PRESS magazine 1-2/2021.

Why are printed catalogs and leaflets an effective and least irritating sales channel? – this is the question answered by Direct Mail, a special section in the latest issue of "Press."

It presents the results of the latest (September/October 2020) ARC Rynek i Opinia research commissioned by the Polish SMB Marketing Association.

The key finding of the research is that there is a significant discrepancy between the perception of direct mail among marketers and consumers. While marketers still underestimate this channel, consumers prefer printed catalogs and leaflets to their online counterparts.

In the latest issue of "Press," you'll see the most interesting campaigns and presentations from companies operating in this market segment. Experts offer tips on how to effectively utilize this direct marketing channel, and practitioners share their knowledge and experience in the industry.

“Direct Mail” – a special supplement from PRESS 1-2/2020 magazine.

The material contains 30 pages of facts and curiosities about the advertising and unaddressed mail market.

Why is direct mail still one of the most effective ways to reach customers? The answer to this question, among other things, can be found in the 30-page section on the effective use of direct mail, which is a supplement to "Press" magazine.

According to research, more than half of people who receive advertising leaflets, flyers or catalogues decide to take advantage of the offers presented in this way.

In the latest issue of "Press," experts offer tips on how to effectively use direct mail to build a connection with your audience. Practitioners share their knowledge and experience in the industry. We showcase the best practices and ask about campaigns that didn't work. We present companies operating in this segment of direct marketing.