Mission and strategy
Stabilization – Transformation – Development
Poczta Polska's strategic message is clear: our stakeholders are paramount. We are changing with our customers in mind, who expect us to provide reliable and secure services, delivered quickly and on time, conveniently, and in a modern way. Thanks to the use of new technologies, Poczta Polska is always within reach.
Comprehensive transformation
The essence of the strategy is to create opportunities for a comprehensive transformation of the company (business, technological, and cultural) and to accelerate its modernization process. Financial stability is a prerequisite for effective transformation, which will enable long-term development in the most promising business areas.
Cultural transformation
Changing the organizational culture from a “clerical” one to a business-oriented and customer-oriented one, focused on goals, results and accountability.
Business transformation
Permanent change of business priorities to areas with the best development prospects (eCommerce and digital business, KEP, logistics).
Technological transformation
Implementation of modern technologies (IT systems, new logistics and operational models) correlated with business priorities.
Business priorities
The Company's strategy sets priorities for Poczta Polska's operations related to the business areas with the highest growth potential: the CEP and eCommerce segments, the logistics market and digital services.
Letters
Digital services
Logistics services
KEP
eCommerce
In the CEP and eCommerce markets, we aspire to offer not only parcel delivery services (directly to the recipient, to a designated collection point, or to a parcel machine), but also other value chain services for eCommerce customers. The product and process changes already implemented, the launch of a network of parcel machines and a mobile application, and the expansion and automation of the logistics network will strengthen Poczta Polska's position as one of the leaders in the CEP market.
As part of the development of logistics services, Poczta Polska will gradually increase the scale of its operations in the logistics services segment, expanding its customer base and the scope of its product offering.
At the same time, the company will fulfill the state-designated mission of the universal service operator. However, Poczta Polska's presence in the communications services market will evolve, reflecting ongoing changes in consumer preferences and the digitization of communication methods. Implementing solutions enabling the role of the National Digital Operator and developing commercial digital and hybrid services are among the company's top priorities in the coming years.
