Actor Henryk Gołębiewski victim to Scamu! The provocative campaign makes you realize how criminals use artificial intelligence
Television Puls together with the Police Headquarters and the Puls "Pod Dębem" Television Foundation launched the next installment of the #Znamtenumers social campaign addressed to seniors and their loved ones. Poczta Polska is a partner of the action. Using artificial intelligence, campaign initiators appear as both an online cheater and an educator. In this non -standard way, they make them aware of how advanced AI's capabilities are and warn against potential threats.
On November 14, on the World Senior Day on TV Puls, Puls 2, the Internet and Digital OOH media throughout Poland, a controlled SCAM with advertising "Retirement to the max" - a product that actually does not exist. He was promoted by the ambassador of the #Znamtenumers social campaign, an actor known from the TV series Puls "Lombard. Life against pledge " - Henryk Gołębiewski.
In the first week, around 15,000 people visited the website of pensionamaxa.pl, being fooled by SCAM. This shows how real the threat from the fraudsters' website is and how important such social campaigns are.
Using artificial intelligence, fraudsters are able to "hire" any star for their recordings, downloading several photos and video samples from the Internet. We have already seen, among others Iga Świątek or Robert Lewandowski, whose image was unlawfully used to advertise non -existent products or services. A similar mechanism was used in the next installment of the #Znamtenumery social campaign, creating video with Henryk Gołębiewski. As confirmed by research, seniors are particularly vulnerable to this type of manipulation, although anyone can victims of Scam, regardless of age, gender or education.
How was it done, or how is a controlled SCAM created?
Over 60% of Poles use AI to work. It gives great opportunities, although the intentions accompanying its use can be different. To show the possibilities of artificial intelligence, a fictitious investment product "retirement na max" was created, which was to encourage seniors to quickly and easy profit. Wideo-scam was created, whose main character Henryk Gołębiewski became. The actor spent ... 0 minutes on the set!
- Puls TV proposal surprised me a lot. I wasn't quite sure what the video effect would be, which was made without my participation! When I saw them, I was terrified - fraudsters, thanks to advanced technologies, are able to specify any material, using the unlawfully image of a selected person, and then extort data or saving seniors. I have already emphasized this many times in interviews - we do not believe everything we will see on the Internet - said Henryk Gołębiewski, ambassador of the #Znamtenumers social campaign.
Retirement to Max - an element of the #Znamtenumers social campaign - was divided into two stages. The first of them consisted of video emissions with Scam. It appeared on TV Puls and Puls 2, on the Internet, and thanks to the support of partners - also on the Facebook groups of the Polish Association of Country Housewife and Radio Pogoda Circles and on Digital OOH media at railway stations and main communication routes in all of Poland (support of PKP SA and Jet Line). At the same time, from November 14, after entering the website www.epertituranamaxa.pl, users were automatically redirected to www.znamtenumery.pl, where, of course, instead of losing data or money, they received a valuable lesson that would help them avoid similar traps in the future.
On November 20, the second stage of the campaign began. In the same channels and on the same media by the end of 2024, video and creations with explanation of its assumptions will be displayed. The group of partners at this stage was also joined by Poczta Polska, the Helios Cinema Network, Radio Pogoda (Grupa Agora), Warehouses "Friend", "100 Rady" (Bauer Publishing House), "Głos Senior", as well as organizations such as the Polish Association of Country Housewife Circles, the National Federation of Association of Universities of the Third Age and the Polish Association of Retirement, Rencists and Infather The campaign is also displayed in ZUS facilities, sanatoriums and public transport in selected cities in Poland.
The purpose of the campaign and the alarming
statistics statistics regarding cybersecurity in Poland and crimes conducted via the Internet are alarming. According to the Cert Polska annual report for 2023, in the last 4 years the number of incidents of network violation has increased by almost 800%, and in relation to last year - this is an increase of over 40,000 registered incidents (from 39 683 in 2022 to 80 267 in 2023).
The #Znamtenumery social campaign was inaugurated in October 2023 and is oriented to the security of the elderly. Wide activities carried out by Puls television in cooperation with the Police Headquarters, the Puls Television Foundation "Pod Dębem", actors from the hit series "Lombard. Life against pledge "and a series of supporting organizations reach thousands of seniors.
The latest edition of the #ZNAMTENUMERY - retirement to Max - was created with the support of many partners. These are: magazines "Friend" and "100 Councils" (Bauer Publishing House) and "Głos Senior", in which editorial materials regarding the methodology of fraudsters will appear cyclically. The partners also included Radio Pogoda, in which talks with experts appear.
The campaign is broadcast on partners' screens - in the Helios cinema network, Digital OOH Jetline media, Poczta Polska and PKP SA, and on TV Puls and Puls 2 on TV antennas. Common activities with partners will last until the end of 2024 and will also be supported by the Polish Association of Country Housewife Circles, Polish Association Universities of the 3rd century. The campaign is also displayed in ZUS facilities, sanatoriums and public transport in selected cities in Poland.