What did customers buy most often at the post office in 2019?
In 2019, Poczta Polska customers spent approximately PLN 425 million on products sold at its branches. Press and book sales accounted for as much as 25% of its sales revenue.
Customers are increasingly shopping at the post office, primarily for seasonal items, gifts, and special occasion items related to the holidays. In 2019, the best-selling items were: pens, books and children's books, batteries, sweets, and wallets.
The Polish Post is placing increasing emphasis on its publishing offerings. Last year, sales of newspapers and books accounted for 25% of its sales revenue. Olga Tokarczuk's book "Flights" proved to be a sales hit in November and December, as well as in the rankings for the entire past year. Nearly 50,000 copies of the Nobel Prize winner's books were sold at post offices in the pre-holiday period. In addition to fiction, Polish Post customers eagerly purchase health books, such as "Medicines Straight from Nature" and "How to Read Research Results." Eighth-grade review books are also very popular. Other postal bestsellers include the guide "Poland: Exceptional Weekends and Holidays" and the "Phrasebooks for Every Trip" series.
Currently, the branches offer a Grandparents' Day and Grandparents' Day special, including books dedicated to seniors: "Tablet for Seniors" and "Smartphone for Seniors." Valentine's Day products will begin selling in February. Of course, the foundation of the branch's offerings remains postal goods: envelopes, cardboard packaging, packaging sets, ribbons, postcards, postcards, and special occasion cards.