Direct Mail is an effective direct marketing tool

Poczta Polska has a special offer for businesses who want to appeal to specific target groups with its services. Direct Mail continues to be successfully used by major players in the digital market.

If a business wants to reach a specific target group, such as young people or retirees, Poczta Polska's Direct Mail service allows them to determine the city district or region they will find them in. Furthermore, Poczta Polska is ready to fulfill a specific order at all stages of the process – from creation and recipient profiling, through printing, to distribution. Thanks to collaboration with experienced business partners, Poczta Polska can design and produce advertising materials, which can then be delivered via Profiled Mailing anywhere in the country.

Effective advertising in the age of spam

A significant portion of marketing activities is conducted online. As a result, the internet is overloaded with advertising, which no longer works. Email inboxes are flooded with advertising materials, and their owners install advanced security programs to prevent them from being "cluttered."

That's why paper advertising remains popular in Europe, with an average of around 120 addressed advertising pieces per capita each year. In Poland, the figure is around 10 such pieces per capita each year.

Poczta Polska offers a range of services that customers can use as advertising channels. These include marketing mail (fully addressed), considered the most effective form of direct marketing, enabling the establishment and maintenance of relationships with specific recipients within the country, and product advertising (commonly referred to as "sampling"), i.e., the issuance of advertising materials and product samples to customers at post offices.

In 2015, Poczta Polska launched a dedicated Direct Mail Center Portal. Through it, business customers who want to reach a specific audience within a specific area can use the dedicated Reach Campaign Creator. This tool allows them to design an entire advertising campaign using unaddressed mail without leaving their home or office.

More information can be found on the Direct Mail Centre Portal: www.directmail.poczta-polska.pl .