Direct Mail is an effective direct marketing tool
Poczta Polska has a special offer for entrepreneurs who want to interest specific target groups with their services. Direct Mail is still successfully used by the largest players on the digital market.
If the entrepreneur wants to reach a specific target group with his offer, e.g. young people or pensioners, then thanks to the Direct Mail service, Poczta Polska is able to determine in which district of the city or in what region they will find them. What's more, the Polish Post Office is ready to complete a specific order at all stages of the process - from creation, profiling recipients, through print to distribution. Thanks to cooperation with experienced business partners, Poczta Polska can prepare a project and produce advertising materials, which will then be delivered by mailing profiled anywhere throughout the country.
Effective advertising in times of spam
A large part of marketing activities are carried out on-line. As a result, the Internet is overloaded with an advertisement that stops working. Mail boxes are covered with advertising materials, and their owners install advanced programs that protect against them "littering".
That is why paper advertising is still popular in Europe and on the head of one inhabitant there is an average of around 120 advertising shipments a year. There are about 10 per capita in Poland annually.
Poczta Polska has a number of services that can be used by customers as an advertising communication channel. It comes, among others for marketing shipments (fully addressed) considered to be the most effective form of direct marketing, enabling the establishment and maintaining relationships with specific recipients in the country and, for example, product advertising (colloquially on the market called "sampling"), i.e. issuing customers of advertising materials and samples of goods in post offices.
In 2015, Poczta Polska launched a special Direct Mail Centrum portal. Through it, business customers who want to reach a group of recipients in a specific area can use the scope campaign created for this purpose. This tool allows you to design the entire advertising campaign using non -rapid prints without leaving your home or office.
More information can be found on the Direct Mail Center: www.directmail.poczta-polska.pl .