Mother's Day, Children's Day - we are launching an advertising campaign for the Pocztex service
The next advertising campaign for Pocztex courier services will launch on May 19th and will run until June 4th. The ad will be displayed on large-format LED screens in public spaces, as well as online and on social media.
The main goal of the campaign is to increase sales, strengthen the image, build awareness among the target group and encourage the use of the Pocztex service.
The campaign slogan: "Mom will be happy," "Child will be happy" – "Send and receive. Close, fast, and convenient" – is a message with a warm, emotional tone, carrying many positive associations, combined with service attributes such as the convenience of sending/receiving, the speed and proximity of deliveries, and the choice of convenient methods for sending and receiving parcels. Both creative lines are warm and have a similar message in the text layer, conveying the joy of the recipient and the fact that the gift was delivered via Pocztex.
Pocztex's campaign will be implemented using modern public transport. Creatives will be displayed on spectacular, large-format screens, LED curtains, and free-standing, illuminated displays located in the busiest locations in urban areas, as well as at train stations and shopping malls. A total of 281 diverse large-format media are planned, located in various cities across Poland. The advertising displayed on these media is dynamic, effectively engaging the audience. According to estimates, Pocztex's ad will be viewed nearly 720,000 times.
The campaign will run concurrently online and on social media. Activities aimed at building reach and increasing brand awareness, as well as increasing traffic to the pocztex.pl website, will be conducted using precise targeting tools such as Programmatic, Google Search, and Google GDN. Performance campaigns will also be conducted on websites with thematic categories: price comparison sites, promotions, and e-commerce coupons/discounts, such as nokaut.pl, okazjum.info.pl, okazjum.pl, skapiec.pl, sprzedamy.pl, taniomania.pl, wypowiedzdobrze.com, alepromocje.pl, tipli.pl, etc., as well as on shopping platforms such as Allegro, OLX, Vinted, etc. Intensive display advertising on social media, including Facebook and Instagram, will also be included. The digital campaign will generate over 60 million views.
