The Pocztex logo has been redesigned. This is the beginning of revolutionary changes in Poczta Polska's service.
The new visual identity marks the beginning of a transformation of the Pocztex service, aimed at strengthening Poczta Polska's position in the CEP (courier, express, parcel) and e-commerce markets. The updated logo will be visible in brand communication and on courier uniforms and vehicles.
Poczta Polska is refreshing the Pocztex brand. Subtle changes to the distinctive logo are intended to better align with current trends. The goal is also to strengthen the brand's positioning in modern communication channels. The red and white wing featured in the new logo symbolizes dynamism and speed on the one hand, and clearly emphasizes the 100% Polish brand equity on the other. Pocztex is gaining a modern, light, and business-oriented visual identity architecture. This is a significant step in counteracting the aging of the design, allowing it to adapt to changing customer aesthetic preferences. The visual refresh of the logo is not the only change Poczta Polska will implement at Pocztex. To meet customer expectations, the service will undergo a multi-faceted transformation. The first visible change is the new graphic logo.
" The development of courier services is one of Poczta Polska's strategic development directions, alongside logistics and digital services. We must respond to the needs of our customers, hence the numerous changes planned for this year, which we have just begun implementing. Poczta Polska is the only Polish courier company operating in our country, and the new white and red Pocztex colors will emphasize this, " says Tomasz Zdzikot, CEO of Poczta Polska SA.
One of the elements that will directly contribute to the qualitative change in Pocztex's service is the new route network currently being implemented. Process redesign will enable the provision of higher-quality services. Additionally, over the next three years, the company plans to allocate PLN 1.2 billion to investments in automation, digitization, and the expansion of its logistics network architecture, which will help solidify the brand's market position.
" This year, Poczta Polska will introduce a new format for courier services: Pocztex. Service changes, new quality, and a new image. All this as part of a dynamic battle for market share in the Pocztex market. Customers will receive a simplified offer, much more tailored to their needs, in a new standard. Work on the new Pocztex has already begun. We are working intensively on logistics to ensure that all courier shipments are delivered in line with the expectations of online stores and their customers, " notes Andrzej Bodziony, Vice President of the Management Board of Poczta Polska SA.
Average annual growth of the Poczta Polska (Polish Postal Service) market at 15–16% creates favorable conditions for the development of courier services. The consistent increase in the number of parcel collection points and the introduction of pro-consumer changes at Pocztex will enable fuller utilization of the potential of the largest logistics company in the country. Thanks to infrastructure modernization and process optimization, the quality of services provided by Poczta Polska is steadily improving. Since September of this year, the company has been communicating the direction of change with benefits: close, fast, and convenient.