Mateusz Bieniek, ambassador of the Pocztex brand
A well-known and popular athlete, volleyball player, and member of the Polish national team, has become a Pocztex brand ambassador. Mateusz Bieniek will appear in Pocztex's latest advertising spot and billboard campaign. This is another element of marketing and advertising activities promoting Pocztex's courier service. The campaign will run from November 14th until the end of December.
The "Pocztex Will Work for Everyone" commercial complements the broad-reaching, nationwide advertising campaign launched in October, utilizing digital internet, DOOH, social media, and radio campaigns. The 30- and 15-second commercials will air on the main and thematic nationwide channels of TVP and Polsat.
" The development of courier services is one of Poczta Polska's strategic directions of development. Changes to the Pocztex service, new quality, and a new image – these are necessary steps in the dynamic fight for market share in the Pocztex market. We want to be not only a strong player, but also a leader in this market, and the development of Pocztex courier services is one of the ways we want to achieve this, " emphasizes Krzysztof Falkowski, CEO of Poczta Polska.
The idea for the spot's script is based on the message that Pocztex is a brand that has been tested by everyone, everywhere, and in every respect. The commercial tells a pleasant, optimistic story about what Pocztex is really like – trustworthy, stable, modern, and responsive to customer needs. In the spot, we meet many characters – people just like us, of different ages and with different needs. They have one thing in common – they've all tested Pocztex, and the conclusion is obvious – Pocztex will work for everyone! Try it out for yourself!
" We are very pleased to be working with Mateusz Bieńek. His fantastic sporting successes played a significant role in selecting him as Pocztex brand ambassador. He is an outstanding athlete, recognized throughout Poland, so we hope that by acting as the face of our key brand, he will strengthen its image and influence the purchasing decisions of our customers," emphasizes Andrzej Bodziony, Vice President of the Management Board of Poczta Polska.
The real "icing on the cake" is the participation of the well-known and popular volleyball player Mateusz Bieniek, a Pocztex brand ambassador, in the project, who joins Pocztex's audience. His presence will undoubtedly surprise and capture viewers' attention. It has the potential to increase Pocztex's popularity, sympathy, and consumer interest.
Mateusz Bieniek, associated with ace serves, masterful receptions, and perfect play, perfectly captures the spirit Pocztex aspires to be perceived with. We therefore connect the consumer's associations with this athlete with the same values as our brand. So, if a champion like Mateusz Bieniek chooses Pocztex, perhaps I will too?! This is the core message of our ad.
"I'm thrilled to have been invited by Pocztex to appear in this commercial. I must admit that this is my big screen debut, but I'm hoping the results will be excellent and I can't wait to see them," says Mateusz Bieniek.
Last year, Poczta Polska introduced changes to its parcel service portfolio. The entire offering was simplified and consists of only two products: general parcels and Pocztex courier deliveries. The company also refreshed the service's logo to strengthen its brand positioning in modern communication channels. Poczta Polska has introduced solutions that meet customer expectations. These include multi-channel delivery – customers can choose the most convenient method of collecting their purchases from three available options: Pocztex AUTOMAT – delivery to parcel machines nationwide; Pocztex PUNKT – delivery to a network of collection points, which includes nearly 17,000 locations across Poland and is constantly growing; and Pocztex KURIER – delivery by courier to a specified address.
