The new offer and standard of thousands of Poczta Polska branches increase sales and attract partners
Poczta Polska is modernizing its branches across the country. Modern interiors and furnishings, consistent display standards, and a broader range of products tailored to customer needs are resulting in higher sales dynamics. Over 2,000 branches are already operating under the new standard.
"New, standardized displays organize products by category, improve the aesthetics of the interior and product layout, and make shopping simpler and more intuitive. This makes customers more willing to shop, increasing sales and the number of partners offering their products at branches. Poczta Polska consistently invests in improving the appearance and functionality of its branches, responding to the needs of customers and business partners. Therefore, the project will be continued," explains Sławomir Osuch, Manager of the Branch Standardization Department at Poczta Polska.
Over 2,000 branches in 14 months
The scale of the post office modernization project is enormous, and the pace impressive. Within 14 months, the new standard was implemented in over 2,000 of Poczta Polska's own branches, totaling approximately 4,800. In addition to these, Poczta Polska also operates a network of partner branches, providing customers with a total of over 7,600 branches, 68% of which are in urban and urban-rural municipalities, and 32% in rural areas. Approximately 500,000 people visit Poczta Polska's own branches daily.
Changes attract partners
Modernization, including furniture, accessories, and display standards, improves product visibility and makes them easier to find. It also increases Poczta's attractiveness as a trading partner, which translates into growing interest in collaboration from suppliers. Many of these are recognizable brands: Pies i Kot, offering unique cards designed by young artists; Nad Wyraz, a brand combining design with the promotion of language, literature, and reading; and Kangur, a Polish brand of educational and family games.
Post offices offer items such as postcards, decorations, stationery, children's games and toys, as well as a wide selection of books: from culinary titles to contemporary novels, crime novels, and children's books. Some of the items are also available online at sklep.poczta-polska.pl .
The post office is a business and a mission
By developing its commercial offerings, Poczta Polska combines business goals with missionary activities. The company focuses on products from Polish suppliers and manufacturers, ensures the availability of books and newspapers in smaller towns, and develops the "Placówka Kultura" initiative, which organizes dozens of cultural events at its post offices. As a result, they are increasingly perceived not only as places where services are provided, but also as modern, welcoming spaces for cultural encounters.
Better results are the result of the Transformation Plan
The aim of the Transformation Plan is to transform Poczta Polska from a traditional supplier of paper letters and cards – the number of which is systematically decreasing – into a modern courier, commercial, digital and financial company that offers a catalogue of commercial products and services tailored to customer needs in modern office spaces and online.
Poczta Polska ended 2025 with a significant improvement in operational efficiency and an increase in EBITDA and net profit. The sales loss was reduced to -PLN 612 million (an improvement of PLN 189 million, or 24% year-on-year), with sales revenues reaching PLN 6,869 million (+1% year-on-year). At the same time, the company's EBITDA increased to PLN 860 million (from PLN 42 million a year earlier). The company also recorded a dynamic, nearly tenfold increase in the value of digital services and increased IT investments by 143% year-on-year, continuing the implementation of its Transformation Plan. Poczta Polska's net profit reached PLN 469 million (compared to -PLN 213 million in 2024).