Modern advertising monitors at Polish Post offices

Poczta Polska (Polish Post) has signed an agreement with Screen Network Sp. z o. o., a leader in the Digital Out-of-Home (DOH) market. This will install modern advertising screens in at least 500 branches. These screens will display promotional and sales ads from Poczta Polska, as well as those from third-party providers who purchase a broadcast package. The agreement is valid for five years.  

Post offices selected during the audit will be equipped with modern advertising screens, at least 43 inches in size (109.22 cm diagonal). The number of screens installed will depend on the size and potential of the facility. The first devices will initially be installed in at least 500 locations over the next 10 months.

" We are consistently striving to change the appearance of our offices. Modern and eye-catching interior design, increasingly present in our offices and branches, will now gain another eye-catching element. Advertising monitors will allow us to promote Poczta Polska's services, while also providing our business partners with the opportunity to promote other products and services. The agreement signed today will also generate additional revenue for the postal budget ," emphasizes Andrzej Bodziony, Vice President of Poczta Polska, responsible for logistics and the Poczta Polska branch network.

According to the agreement, approximately 30% of the advertising time will feature materials promoting Poczta Polska and its services. The remaining time will feature commercials from third-party providers. If the operator fails to fill the entire broadcast time with commercials, more multimedia content from Poczta Polska will be displayed.

The agreement provides the ability to display advertising materials in an attractive format and allows Poczta Polska to generate additional revenue from renting space for the installation of devices and broadcasting advertising spots. Screen Network will pay the Company for each monitor installed at the facility, as well as a commission on revenue from advertising sales.

Screen Network Sp. z o. o. manages the largest network of advertising screens in the country (20,000), operating within a single, integrated system. Advertisements displayed on these screens reach over 8 million people daily. This partner of Poczta Polska specializes in implementing innovative, award-winning Digital Out of Home campaigns. Their portfolio includes large-format LED screens and curtains located in the centers of major cities, as well as screens in shopping malls, gyms, train stations, and airports nationwide.