Poczta Polska is the winner of the prestigious Top Marka 2019 competition
Poczta Polska (Polish Post) has won the TOP Brand ranking in the Courier Companies industry for the second consecutive year. The competition was organized by "Press" magazine and "PRESS-SERVICE Monitoring Mediów." The 12th edition of the Top Brand survey, like last year, included 500 brands from 50 industries.
Poczta Polska was among the fifty companies with the strongest media presence, awarded the Top Marka 2019 title and statuette. Poczta Polska's 1st place in the Top Marka 2019 ranking means that the company has the broadest media reach and the best image in the courier company segment.
The 2019 Top Brand Ranking was prepared based on an analysis of press, internet, and social media materials published from July 1, 2018, to June 30, 2019. A total of 73 million pieces of information were analyzed: 2 million press articles, 10 million online articles, and 61 million social media posts.
The methodology was based on three key pillars: the number of publications, their reach, and their impact. The value that determines a brand's position in the ranking is brand strength – a result of several variables (number of publications, impact, and sentiment index) reflecting both the number of contacts between audiences and the brand and the qualitative assessment of the message. The report was prepared by an independent research agency.