Poczta Polska is number 1 in the courier industry in the Top Brand 2021 ranking
For the fourth consecutive year, Poczta Polska has been among the winners of the TOP Marka ranking in the courier companies category. The competition is organized by "Press" and "PRESS-SERVICE Monitoring Mediów," a trade magazine for journalists, advertising professionals, and public relations professionals. This year's 14th edition of the Top Marka survey, as in previous years, included 500 brands from 50 industries that received the most frequent mentions in the press and online.
Top Marka is a title confirming the brand's affiliation with the most media coverage in Poland. Earning first place in the 2021 Top Marka ranking for courier companies means that Poczta Polska has the broadest media reach in the courier segment.
Winning the courier company ranking is a tremendous honor and the result of the work of both the entire PR team, but also, above all, the result of the many positively received projects implemented by Poczta Polska in the field of courier services. We are particularly focused on developing those services that best meet customer needs. The courier market is one of the pillars of Poczta Polska's business strategy, and the changes currently being implemented include investments in parcel sorters, the development of a network of collection points, the modernization of the vehicle fleet, and the Pocztex product range. At the same time, we are preparing IT solutions to ensure greater logistics efficiency and a modern application dedicated directly to customers.
The 2021 Top Brand Ranking was prepared based on analysis of press, online, and social media materials published from July 1, 2020, to June 30, 2021. A total of 108 million pieces of information were analyzed: 2 million press articles, 16 million online articles, and 90 million social media posts. This is 11 million more than in the previous edition of Top Brand – the increase in the number of publications analyzed is due to the increased number of materials concerning the coronavirus pandemic and its impact on various areas of life.
The ranking methodology was based on three key pillars: the number of publications, their reach, and their tone (positive, neutral, or negative). The value that determines a brand's position in the ranking is brand strength—the result of several variables (number of publications, impact (citation rate), and sentiment index) reflecting both the number of contacts between audiences and the brand and the qualitative assessment of the message about it. The report was prepared by an independent research agency.
In line with the company's strategy for the next three years, Poczta Polska intends to allocate approximately PLN 1.2 billion for investments in automation and computerization, particularly related to key areas of development for the Post Office, which include courier services. The development of courier services is one of Poczta Polska's strategic development directions, alongside logistics and digital services.