Polish Post sold 3 million books in 2020.
The publishing offerings available at Poczta Polska branches generated considerable interest in 2020. The company's extensive distribution network once again delivered. Poczta Polska recorded total sales of 3 million copies.
Invariably, the most popular offerings were those aimed at children and young adults. Among the titles for this group were puzzles, sticker albums, coloring books, and practical compendiums of linguistics and mathematics. Total sales for this target audience reached 2 million copies.
Among the most popular and most frequently purchased titles aimed at adult audiences was the collective work "Extraordinary Poland" – a practical guide with an atlas containing a collection of attractive tourist destinations in the country. The high interest in the guide may indicate that readers intend to return to tourist activities after the pandemic ends and are planning their trips today.
In the category of contemporary fiction, two best-selling titles by Heather Morris were "Cilka's Journey" and "The Tattooist of Auschwitz." These books are once again among the most frequently purchased titles in the Poczta Polska distribution network.
The following publications also enjoyed unwavering interest among readers: culinary publications, bibliographies, religious publications, and guides in the field of natural medicine.
Total sales of adult literature in 2020 amounted to almost 1 million copies.
Poczta Polska, like every year, intends to consistently expand its publishing offer, providing readers with new releases and bestsellers.
The largest distribution network in the country, encompassing approximately 7,500 branches, allows the company to reach a wide range of customers, including readers. Nearly 5,300 branches are located in small towns. These branches serve as a hub for local communities, offering a wide range of postal, banking, and financial services, as well as a place to find interesting books.