Poczta Polska is focusing on fans and vacationers this summer
After the first five months of 2021, the company recorded a 15% year-on-year increase in revenue from the sale of commercial goods at post offices. This is the result of a flexible response to customer needs, which has yielded the expected results. The company has prepared a white-and-red fan offer specifically for the Volleyball Nations League, Wimbledon tennis, and the Tokyo Olympics. For the summer, the branches will also feature a range of products for vacationers and the youngest customers enjoying their holidays.
Until August 13th, Poczta Polska is running a patriotic sports sales campaign. Post offices are selling products designed for fans and participants of patriotic events, among other things. Products related to the Nations League, Wimbledon, and the Tokyo 2020 Summer Olympics are available at attractive prices. In addition to a wide selection of T-shirts and scarves, there are also lanyards, mugs, magnets, pencil cases, pens, pins, stickers, bags, pillows, wristbands, key rings, passport holders, books about sports heroes, and board games.
The Polish Post Office's Summer 2021 sales campaign will run concurrently until August 31st. Post offices across the country offer over 1,500 products. They stock cleaning products to protect against pesky insects that bite vacationers, among others, as well as eco-traps for annoying insects. Parents of younger children will be able to purchase 10 types of LEGO sets at post offices, including activity books, a story, a comic book, and a minifigure. These include new adventures from the world of LEGO® City, Harry Potter™, Batman, an adventurous and humorous story, comic books, engaging puzzles, and mazes.
Books are becoming increasingly popular purchases through Poczta Polska. The company is offering several hot new releases for the summer, such as "Poczuj PL" (Feel Poland), a guidebook and guide to navigating Poland by traveler and journalist Marzena Filipczak, and the somewhat sensational "Rita" by Agnieszka Staszak. Furthermore, there's the popular science "Tajemnice polskie Templary" (Secrets of the Polish Templars) by Andrzej Zieliński.
Adapting the sales offer of its branches not only to seasonal customer needs but also to current events, particularly sporting and cultural events, is one of the elements of the company's sales strategy. Poczta Polska has recorded a significant increase in sales of products available at its branches. After five months of this year, it is clear that customers have been satisfied with the offer. The company recorded a 15% increase in revenue from this source compared to the same period in 2020. The largest increases during this period were recorded in the sales of children's games and toys (60%), and children's books and coloring books (50%).
The range of goods distributed through the branch network, as well as the sale of banking and insurance services, increases the profitability of post offices. Newspapers, books, and office supplies are available. Attractive flags for sporting events and national holidays are also popular with customers.