Poczta Polska participates in the POLISH PRODUCT campaign

On July 17 of this year, representatives of the management of the National Support Centre for Agriculture and companies supervised by the Ministry of State Assets signed a letter of intent regarding joint activities aimed at increasing public awareness of the search for and selection of food products produced in Poland using Polish raw materials and marked with the POLISH PRODUCT trademark.

The letter of intent was signed by representatives of the management boards of Poczta Polska, Polskie Koleje Państwowe SA, PKP Polskie Linie Kolejowe SA, PKP Intercity, Wars SA, PKS Polonus Warszawa and KOWR in the presence of the Minister of Agriculture and Rural Development Jan Krzysztof Ardanowski and the Secretary of State in the Ministry of State Assets Janusz Kowalski.

The Ministry of Agriculture and Rural Development, in conjunction with the National Support Center for Agriculture, is running the #BuyConsciously #PolishProduct campaign to promote consumer patriotism. Particular emphasis is placed on increasing the recognition of the POLISH PRODUCT symbol. This symbol on products provides a clear message to consumers and confirms that these products are made from 100% Polish-sourced ingredients (in the case of unprocessed products). Processed products, however, must contain at least 75% Polish-sourced ingredients, and a maximum of 25% may be imported. The #BuyConsciously #PolishProduct media campaign, thanks to collaboration with companies managed by the Ministry of State Assets, will specifically reach travelers and post office visitors.

" In its over four hundred and sixty-year history, Poczta Polska has repeatedly expressed its patriotic spirit, playing a significant role during wars and other historical upheavals. Today, in times of peace, as the National Postal Operator, we consider economic patriotism fundamental to strengthening the pillars of the state. This approach is exemplified by our collaboration with numerous domestic businesses. Since 2016, we have pursued a sales policy that places a strong emphasis on the availability of an increasingly wide range of commercial goods supplied by Polish producers through the network of Poczta Polska's over 4,600 branches. One example is our collaboration with the Polish candy factory Pszczółka, whose products are among the best-selling of all goods available at our branches. A wide selection of books, aimed at both young and old, is available thanks to our partnership with Polish publishers. In many cities, Poczta Polska is the only place where you can still buy books. We pay particular attention to the presence of domestic commercial goods in every product group. We are also striving to establish cooperation with other Polish entities operating in our market. #BuyConsciously #ProduktPolski is a campaign that aligns with our business profile ," emphasized Grzegorz Kurdziel, Vice President of Sales at Poczta Polska.