Poczta Polska maintains a strong position in the newspaper sales market. Customers also readily subscribe to its newsletters.
Research shows that 82% of people aged 15-75 in Poland read newspapers – in print or digitally. Poczta Polska is a major retailer of printed newspapers. Readers visiting post offices are drawn to titles aimed at people of all ages and with diverse interests. Poczta Polska customers also readily use the subscription service – and newspapers are delivered regularly and free of charge, directly to their specified address.
Poczta Polska offers nearly 1,000 press titles, including local and national dailies and magazines (weeklies, monthlies, quarterlies, semi-annuals, and yearbooks), opinion magazines, trade and hobby titles, television and children's magazines, as well as guides and entertainment magazines. Special editions and supplements to various press titles are also available at post offices.
Newspapers straight to your home – thanks to the subscription service
Poczta Polska offers its customers a subscription service, delivering their ordered press titles to the address they specify without additional delivery or service fees. Subscription orders can be placed via the Poczta Polska website , at post offices, or from postal workers, with the option of choosing a payment method. This allows customers to regularly receive their favorite titles at the address they specify.
The press subscription service is available to individuals, legal entities and organizational units without legal personality but with legal capacity (e.g. partnerships – general partnership, professional partnership, limited partnership, limited joint-stock partnership, housing communities, budgetary units, capital companies in the process of organization).
Using a subscription service offers a number of benefits for readers. One of them is saving time and money. The magazines are delivered to the customer's desired location (the location specified in the order) at no additional cost.
What do customers most like to buy in branches?
In 2024, Poczta Polska recorded sales increases in categories such as opinion weeklies, hobby weeklies (including sports), and some regional dailies. Poczta Polska customers eagerly purchased opinion weeklies, including "Newsweek Polska," "Polityka," and "Angora," as well as advice magazines like "Dobry Tydzień," "100 Rad," "Przyjaciółka," "Kobieta i Życie," and "Poradnik Domowy." However, the undisputed sales leaders among weeklies were the popular women's magazines: "Chwila dla Ciebie," "Życie na Gorąco," and "Twoje Imperium." The title aimed at football fans, "Piłka Nożna," also sold very well.
For years, Poczta Polska has also been selling very well its television weeklies. Last year, "Tele Tydzień" took first place, but customers also readily reached for other titles in this category.
Among the dailies, Poczta Polska customers most willingly bought "Fakt", "Gazeta Wyborcza", "Przegląd Sportowy" and "Super Express", and among the local titles: "Echo Dnia", "Gazeta Krakowska", "Gazeta Współczesna Białystok" and "Dziennik Łódzki".
Among titles for younger readers, various educational magazines and those related to popular childhood interests, such as Lego bricks, LOL dolls, and Pokemon, have sold well. For years, Poczta Polska customers have also been eager to purchase various types of crossword puzzles: panoramas, jolki, cryptic crosswords, brain teasers, and word searches, sold as standalone editions and special editions of various press titles.
Thousands of points of sale
Through Poczta Polska, newspapers can be purchased nationwide – in approximately 4,600 post offices, located in large metropolitan areas, as well as in smaller towns and rural areas. In many locations, Poczta Polska is the only place providing access to newspapers. In post offices, newspapers are usually displayed on dedicated stands. Before purchasing, customers can browse the titles they are interested in. In approximately 300 offices where the standard of press display has changed, they can also ask a customer support employee in the service area, the so-called frontman, for advice on the sales offer.
Poczta Polska monitors trends in the press market and responds to customer needs. It also intends to continue and develop its services in this area to meet reader demands and maintain a strong market position in the press sales segment.
The press is an important source of information
According to PBC (Polish Readership Research), over 280 million copies of print and digital press were sold last year. Among the population surveyed by the press market analysis center, 44% read print editions, while 69% read digital press. Printed press is primarily preferred by those aged 55-75, and the intentional choice of print as a primary source of information increases with age. Those aged 15-24 are least likely to read print, but for nearly 30% of those aged 15-24, print is still the primary source of information.