POCZTEX. MARCH 8. WE HELP WOMEN – advertising campaign
Poczta Polska is implementing another campaign promoting Pocztex. This time, it's paying tribute to all women – young and old. The campaign aims to strengthen the image of Pocztex, a service you can always count on, and to build relationships with customers. The campaign will run from March 1st to 8th of this year.
The advertising campaign features two evocative creatives celebrating Women's Day. Their slogans, "On March 8, Women Help Us" and "Women, Big and Small, Trust Us," express respect and affection for all women. Pocztex wants women to feel confident they can count on it and to feel comfortable choosing postal services as the ideal delivery option when shopping or sending parcels.
The graphic designs for the Women's Day campaign are expressive and eloquent, maintained in a clear, simple, and emotional format. Together, they create a warm, attention-grabbing message that encourages people to use Pocztex services.
The ad will appear on the websites of leading Polish publishers, including Wirtualna Polska, Polska Presse, Grupa ZPR, Interia, and Grupa Infor. It will also appear on social media (Facebook, Instagram), on the Allegro and OLX sales platforms, as well as in Google Ads Display and Google Search. The campaign will also feature a spectacular, large-format LED curtain located at Unii Lubelskiej Square in Warsaw.
