Parcels from Lidl will reach customers thanks to Poczta Polska
Poczta Polska will continue its partnership with Lidl in 2022. The well-known supermarket chain is once again opting for cooperation with the company. As a result of ongoing discussions and positive customer feedback, Poczta Polska will once again partner with Lidl for parcel delivery in Poland in the coming year.
The development of courier services, coupled with market expansion focused on retaining and acquiring new customers, are the foundations of Poczta Polska's strategy for 2021-2023. Qualitative changes and a refreshed image of Pocztex services, as well as an offering more tailored to customer expectations, are Poczta Polska's strengths in the dynamic battle for leadership in the courier market dominated by foreign entities. The decision to continue the cooperation between Lidl and Poczta Polska in 2022 is evidence of customer satisfaction with the level of service provided and its competitiveness.
Currently, as much as 80% of Poczta Polska's revenue is generated by services considered stagnant, such as letter handling, while only about 20% are generated by promising services. The company's management intends to consistently reverse this proportion. Analysis of market trends shows average annual growth of 15-16% in the courier, express, and parcel (CEP) market, creating favorable conditions for the development of these services. The number of online transactions is constantly growing, as is the number of online stores. Analysis conducted by PwC indicates that within the next five years, the e-commerce market in Poland will reach a gross value of PLN 162 billion, maintaining a double-digit annual growth rate.
Over the next three years, Poczta Polska plans to allocate an impressive PLN 1.2 billion to investments in automation, digitization, and the expansion of its logistics network architecture. By the end of this year, the company will have allocated PLN 400 million to investments in parcel machines, digitization, logistics, and process automation. It's worth noting that Poczta Polska's investment-to-revenue ratio is expected to exceed the previous averages for other postal operators. In 2019, it reached only 1.2%, but a year later (in 2020) it increased to 3.4%. However, Poczta Polska's strategic "acceleration" is gaining momentum. In 2021-2023, the investment-to-revenue ratio will reach approximately 5.8%, exceeding Poczta Polska's previous expenditures. The positive changes taking place within the company are being felt by customers, who are increasingly willing to cooperate with the national operator.