Radosław Kawęcki is the next ambassador of the Pocztex brand
Radosław Kawęcki, a Polish swimmer and multiple world and European champion, has become Pocztex's second brand ambassador, after volleyball player Mateusz Bieńek. Both athletes will appear in Pocztex's fall billboard campaign across outdoor media, social media, and the internet. The campaign will run from December 1st to 31st of this year.
After the well-known and popular volleyball player Mateusz Bieńek, the next ambassador of the Pocztex brand is Radosław Kawęcki – a four-time world champion in the short course, over a distance of 200 meters, a three-time European champion, a two-time world vice-champion and an eight-time European champion in the short course, over a distance of 100 meters.
Sport is an incredibly important element of popular culture, attracting the attention of a vast audience and powerfully influencing natural human emotions. This makes it an excellent tool for building the emotional image of almost any brand. That's why Poczta Polska has focused on promoting its flagship service, Pocztex, through sports.
" The Pocztex brand is a key brand of Poczta Polska, positioned as a modern service offering multi-channel delivery and convenient parcel collection. We believe that using well-known and well-liked athletes in the advertising campaign will attract the attention of potential customers. Both in the market and in sports, the best win. Poczta Polska is ready to compete with the biggest players. Pocztex is 100% domestically owned, and its competitive offering should appeal to many customers ," emphasizes Krzysztof Falkowski, CEO of Poczta Polska.
The designs feature our ambassadors, who have learned that Pocztex is a proven and highly recommended service, delivered at the highest level. The slogans "Master Service" and "Master Style," combined with the campaign's main message, "Pocztex Will Work for Everyone," encourage customers to experience Pocztex for themselves. This simple and straightforward slogan allows them to convince their audience that the brand is reliable, efficient, and recommended by those who have already tried it.
"Mateusz Bieniek and Radosław Kawęcki, associated with masterful service and impeccable style, and achieving spectacular success in their respective sports, perfectly align with the values represented by the Pocztex brand. By creating the 'Champion Parcel,' these ambassadors strengthen the credibility of our service and its market position," emphasizes Andrzej Bodziony, Vice President of Poczta Polska .
The creations featuring Pocztex ambassadors will be included in a nationwide advertising campaign using the digital internet, communication on social media profiles and DOOH – spectacular, large-format screens, LED curtains, free-standing illuminated screens located in the busiest points of urban agglomerations, as well as at railway stations.
