Hundreds of facilities to the new standard. This is how the Polish Post
Poczta Polska undergoes a real metamorphosis! Only in the first quarter of this year, over 300 branches throughout Poland underwent a transformation, gaining a new standard for the exhibition of goods. On average, as many as 20 changed points in each province! The new arrangement of products, an more attractive offer and an orderly arrangement are a response to the growing expectations of customers and the next step towards modernity. Thanks to these changes, Poczta Polska not only refreshes its image, but also strengthens its position on the postal and commercial services market. And this is just the beginning - ultimately the project will cover facilities throughout the country!
Earlier, 34 postal facilities have been changed as part of the piloting of the standardization program - currently there are exactly 335 facilities in the new standard. The introduced changes include a different arrangement of furniture and a standardized way of presenting goods. Racks are set in a way that ensures easy access to products and enabling intuitive movement in facilities. The products are laid according to specific, standardized plans, which ensures a uniform and aesthetic appearance of the exhibition. A new role was also introduced - a frontman, a person who actively supports customers in shopping, recommending products from the commercial offer and helping finding sought after. The new standard of exposure, apart from the visual aspect, makes it easier for customers efficient and quick shopping and encourages to return for another.
- By changing the appearance of our facilities, we want to improve the comfort of customers in institutions and their aesthetic experiences with minor changes. We also want to refresh the image of Poczta Polska and increase competitiveness on the postal and commercial services market, and ultimately increasing the company's revenues. 335 facilities are a beginning, but changes are already noticed by customers. They often apply to the most popular facilities in given regions, which now fulfill the new role of a service and commercial facility -says Piotr Szajczyk, vice president of the Poczta Polska Poczta Board for sales.
The project of changes in the above area of facilities is coordinated by managers with extensive experience in broadly understood sales design and management and in the implementation of rebranding projects for large sales networks. He supports them, among others A dozen or so trained merchandisers, selected from among the employees of Poczta Polska. The exhibition standardization project will be continued in subsequent facilities throughout the country.
It is worth emphasizing that the previously conducted project pilot brought measurable results: the average network of net commission is at the level of 116.59% - compared to the results achieved before the implementation of the changes. The effectiveness of these activities is confirmed not only by specific numbers, but also positive customer reviews. According to the internal research of Poczta Polska, almost 96% of the surveyed people positively assessed the new aesthetics of the commercial exhibition, and 91.5% believe that the range available in the facilities is varied and of better quality.
The modernization of postal facilities is part of a wide -ranging strategy for the development and adaptation of Poczta Polska to changing market conditions and customer expectations. Investments in the quality of service, the aesthetics of the facilities and the attractiveness of the offer are aimed not only in increasing revenues, but above all building long -term relationships with clients, based on trust and professionalism. All this is due to the transformation plan presented on August 14, 2024 by the president of Poczta Polska Sebastian Mikosz and implemented by the company's management board.