Award-winning Polish taekwondo athlete is the new ambassador of the Pocztex brand!
This year's Polish Youth Taekwondo Champion, a multiple international medalist, Julia Sereda, has become the new Pocztex brand ambassador. The 21-year-old representative of the AZS-AWF Warsaw Club has joined the sports team promoting Poczta's flagship courier service, previously represented by volleyball player Mateusz Bieniek and swimmer Mateusz Kawęcki.
Julia Sereda is a five-time Polish Olympic Taekwondo Champion, a bronze medalist at the European Junior Championships, a World Cup medalist, and a representative of Poland. She trains at the AZS AWF Warsaw club and, in her free time, develops her vocal skills. Julia Sereda is recognized not only among young sports enthusiasts but also thanks to her rapidly gaining musical career.
The generation represented by Julia Sereda is a new generation of customers who are much more likely to shop online and have their parcels delivered via courier companies. By engaging young and recognizable individuals, Poczta Polska is promoting its flagship courier service, Pocztex. Positive emotions and feelings, such as those evoked by successful people representing our country internationally and triumphing in numerous competitions, enhance the image and foster desirable associations with the brand.
With young people in mind, Poczta Polska is also implementing other marketing activities. It recently launched an anniversary campaign, designed to celebrate the 465th anniversary of Poczta Polska this year. The promotional sports appear in cinemas, online, and in public spaces. The message emphasizes the brand's rich history, but also the development of forward-looking services – courier and digital.
Recently, Poczta Polska has also launched two services that may also be appreciated by young people - the Pocztex Mobile application for handling courier shipments and the possibility of sending parcels - at post offices and through a network of partner points - without the need to print labels.