Yesterday. Today. Tomorrow. Polish Post 465 years with you! New image campaign.
The main goal of the campaign is to build a new image for Poczta Polska, based on its identity and the historical commitment of its postal workers to connecting people. The new ad showcases the national operator across decades – as the oldest service institution in Poland. This is an undisputed asset that translates directly into rational and emotional benefits. Poczta Polska is unrivaled in this regard. The company's strength lies in its ability to adapt to new times and conditions. It is constantly evolving, changing and responding to the challenges and needs of subsequent decades and eras. However, its mission remains unchanged – serving Poland and Poles.
"In its latest advertising campaign, Poczta Polska highlights the most important values and benefits offered by the brand. The company's commercial is an emotional journey through time. Thanks to modern production technologies, the material presents a new quality in our communication. We focused on modernizing the narrative about the past and the future, showing how much connects Poczta Polska with subsequent generations of customers. Our story is moving, but also elicits smiles, illustrating that Poczta Polska has always been, is, and will always be close to Poles, " comments Daniel Witowski, director responsible for communications and marketing at Poczta Polska.
The new spot aims to enhance the image of Poczta Polska (Polish Post)—giving it the character of an institution close to the people, one that has accompanied Poles for centuries. It evokes positive and warm emotions, and showcases its perseverance, roots, sense of responsibility for the country during difficult historical moments, and all the values that come with it. The spot also highlights Poczta Polska's transformation over the years—adapting the company to market expectations and needs.
The campaign also utilizes modern public transportation. Creatives will be displayed on spectacular, large-format screens, LED curtains, and free-standing illuminated displays—located in the busiest spots in urban areas—as well as on LED screens—outdoors and indoors in shopping malls located in six of Poland's largest cities: Warsaw, Wrocław, Poznań, Kraków, Łódź, and the Tricity area. Advertising on these media is dynamic, effectively engaging the audience. The campaign is supported by popular portals and news sites, as well as social media—Facebook, Instagram, Google Ads, and Google Search.